Free tips

TikTok and Google reviews, made simple.

Practical tips to bring more customers into your shop, without spending your evenings on it. Written for neighbourhood shops in Belgium.

The manager of a neighbourhood cheese shop films her colleague's hands on her phone as the colleague cuts a cheese on the counter
TikTok6 October 2026

TikTok for a neighbourhood shop: where to start

The business account, the profile, a first video shot on your phone in ten minutes, the pace to keep up and what to look at after a month.

Read the article, 6 min
A baker checks his phone on the cobbled street outside his bakery window
Competitors5 October 2026

Compare your shop with your competitors in 15 minutes

Find your real competitors on Google Maps, fill in four columns in a quarter of an hour and pick one action for the month, without copying anyone or running them down.

6 min read
Two friends at a table in a chip shop film on a phone, laughing, over a cone of chips
Customer videos2 October 2026

Get your customers filming: the video competition that livens up your shop

A QR code on the table, a customer filming, a product to win every week: setting up the competition, staying within Belgian law and reusing the videos.

7 min read
The owner of a chip shop films herself at the counter on her phone, holding a cone of chips out towards the lens
TikTok1 October 2026

Remaking a TikTok video that worked, without copying

Break down a video that worked in your trade (hook, format, sound, text, ending) and shoot your own version, within the rules.

6 min read
A hairdresser reads a review on her phone, sitting alone in her empty salon in the evening
Google reviews30 September 2026

Replying to a negative Google review: the method and 5 examples

The four-step method for replying to a negative Google review, what you should never write, when to report a review, and five templates to adapt.

6 min read
A baker shapes baguettes in the bakehouse while his phone, on a small tripod, films his hands
Video ideas29 September 2026

7 TikTok video ideas for a bakery

Seven videos to shoot on your phone in the bakehouse and at the counter: what to film, the on-screen text, why it works and how many seconds.

6 min read
Cover of the local shop survival guide for 2027
Free2027 edition

The local shop survival guide for 2027 (in French)

What brings customers in, and how to use it yourself with your phone. In French, to read on your phone or as a PDF.

Read the guide
A hairdresser films the haircut she has just finished in her salon mirror, using her phone
Video ideas26 September 2026

Hair salon: 7 TikTok video ideas that fill your appointment book

Seven videos to film in the salon between appointments, the on-screen text for each one, then Google reviews and your booking link in the right place.

6 min read
A beautician schedules a post on her phone in the evening, in her closed salon
Social media24 September 2026

When to post on TikTok and Instagram: what really matters

There's no magic hour. What really counts: the first few seconds, consistency, the subject. And how to find your own time slots in your statistics.

5 min read
A cook films the plate he has just set down on the pass of his brasserie with his phone
Video ideas22 September 2026

10 TikTok video ideas for a restaurant

Ten videos to shoot on your phone in the kitchen and the dining room, the on-screen text for each, and how to look after your Google rating at the same time.

6 min read
A florist compares two phones behind the counter of her shop
Social media19 September 2026

Instagram or TikTok: where should a neighbourhood shop post?

Facebook, Instagram, TikTok: who uses what in Belgium, what each network does well for a neighbourhood shop, and where to put your effort without burning out.

5 min read
A customer scans the QR code on a bakery counter with her phone
Google reviews17 September 2026

How to get more Google reviews for your shop

Why reviews bring customers through your door, how to get new ones every week without ever cheating, and how to reply to them.

4 min read
A shopkeeper pulls up the shutter of his shop early in the morning, on a cobbled street
Guide15 September 2026

Marketing for a local shop: where to start

Google profile, reviews, one TikTok video a week, an eye on competitors: in what order to tackle them when you start from scratch, and how much time it takes.

6 min read

Pricing

What if we told you what to do, every week?

The TikTok video to remake, the reply to every Google review, an eye on your competitors. With your real Google profile and your real competitors. One plan, one price.

Hopla!Pro

No commitment

€49/month

Cancel in 2 clicks. Final price, VAT not applicable.

  • Your TikTok videos : every Monday, the one to remake, shot by shot.
  • Your Google reviews : the reply is written for you.
  • Your customers : they film at your place, the best video of the week wins.
  • Your competitors : where you stand, on TikTok and on Google.
  • Your social media : what works for you, TikTok first.

No account yet? You create it in thirty seconds, then the payment opens. The app and the demo are in French for now.